Spreading awareness of rural issues
The wisdom of farmers, who practice “seiko udoku,” a Japanese saying meaning “working when it’s clear, reading when it rains.” The voices heard at the markets where the people who grow meet the people who eat.
The ideas of the people who run the small businesses, in agriculture and beyond, that operate within their means in the cities. Through encounters and connections with the people of the fields, who live with freedom and humanity in tune with the rhythms of nature, we delve into the stories that need to be told, and compile them in our magazine, NORAH.
We do this to help build sensitivity to rural issues, and bring those issues to everyone who aspires to a rural lifestyle.